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How to Launch Your Digital Platform

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For online platform businesses, customer mobilization challenges loom large. The most successful platforms connect two or more types of users—buyers and sellers on a shopping portal, travelers and hotel operators on a booking service—and a strong launch usually requires convincing early users to join even before the platform reaches scale. Harvard Business Publishing: Copyright ©2025 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

Entrepreneurship How to Launch Your Digital Platform A playbook for strategists by Benjamin Edelman From the Magazine (April 2015) Adriean Koleric Summary . The ubiquity of internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print For online platform businesses, customer mobilization challenges loom large. The most successful platforms connect two or more types of users—buyers and sellers o

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