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Doppelgänger brand image

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A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti.

Doppelgänger brand image - Wikipedia Jump to content From Wikipedia, the free encyclopedia Parody logo highlighting ethical isssues "Hacker Inside", a parody of the Intel inside logo A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media , or displayed as physical graffiti . A 2012 study concluded that doppelgänger brand images were able to negatively affect sale

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