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Brand Illustration Systems: Drawing A Strong Visual Identity — Smashing Magazine

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Brand illustrations are an adaptable and effective way to build a company’s visual brand. In this article, Yihui Liu outlines her process for developing a strong brand illustration system. Her approach has been refined over 10 years of study and professional experience in China and Europe, and draws examples from her latest work as Lead Designer at Spacebase.

9 min read UX , Design , Branding , Graphic Design Share on Twitter , LinkedIn About The Author Yihui Liu is a UI/visual inhouse designer and illustrator with a huge passion for human-centered design. After studying and working in Beijing, she completed … More about Yihui ↬ Email Newsletter Your (smashing) email Weekly tips on front-end & UX . Trusted by 182,000+ folks. Register for Free The Modern UX Practitioner with Paul Boag Celebrating 10 million developers How To Measure UX and Design Impact, 8h video + UX training Smart Interface Design Patterns, 45 lessons + UX training Design Patterns

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