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Goals are the foundation of strategy - Vaughn Tan

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Goals defined; conventional understanding of business goals in strategy; practical reasons for the prevalence of this understanding; key concepts

Goals are the foundation of strategy - Vaughn Tan Vaughn Tan speaking writing consulting book tool not-knowing Goals are the foundation of strategy 10/10/2019 ☼ Strategy ☼ Design ☼ Goals Goals defined; conventional understanding of business goals in strategy; practical reasons for the prevalence of this understanding; key concepts and assumptions underlying this understanding; problems with this understanding; hierarchy of goals and abstraction in goals; goals are inherently subjective; how design thinking treats goals; how design thinking can improve the way conventional strategy th

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