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My favorite developer marketing channels

markepear.com · 2,267 words · saved by 1 readers

So you should focus and really test out a channel before you jump (or add) another one. And most people don't give them a proper go. They try it out a little bit, don't see immediate results, and jump to the next shiny thing. Now, how do you focus and choose the ones that you should try first? The "ideal scenario" answer I give people is to ask your ideal users. While it is not a full answer, especially at the beginning, I stand by it. Whenever you have a chance, ask your ideal developer (user or not), where you hang out online, and follow up. For example, if they say Linkedin ask, who do you follow, what do you like about them? If they say Youtube, ask how do you find good videos to watch. Even if it is just one sentence at the end of each conversation you can get over time it will build out a solid user understanding. Another quick thing is to add an open-form question in your registration flow asking "How did you find out about us?". That will give you some insights. Not a silver bu

My favorite developer marketing channels Transcript One of the top things that people ask me is "Which channels should I choose to market my dev tool?". There are many, too many for you to explore especially if you are an early-stage dev tool startup. So you should focus and really test out a channel before you jump (or add) another one. And most people don't give them a proper go. They try it out a little bit, don't see immediate results, and jump to the next shiny thing. Now, how do you focus and choose the ones that you should try first? How to find and prioritize channels The "ideal scenar

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