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5 Steps To Choose Your Customer Acquisition Channel — Brian Balfour

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SEO, SEM, Facebook Ads, content marketing, affiliates, partnerships, email marketing, app stores…the list goes on. With so many marketing channels to choose from, a common question is “where do I start?” or “what channel should we use next?” I get it. The information is

SEO, SEM, Facebook Ads, content marketing, affiliates, partnerships, email marketing, app stores…the list goes on. There are a lot of distribution channels to choose from. New ones are emerging. Existing ones are always changing . The questions, "Where do I start?" and "What do I do next" are common ones. The information can be overwhelming. Here is a step by step guide that should help you go through the exercise of comparing, contrasting, and choosing the right marketing channel for your company. I have used my last company, Boundless , as an example to help illustrate some of the steps. For

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