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How Women Manage the Gendered Norms of Leadership

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A wealth of research shows that female leaders, much more than their male counterparts, face the need to be warm and nice (what society traditionally expects from women), as well as competent or tough (what society traditionally expects from men and leaders). The problem is that these qualities are often seen as opposites. This creates a “catch-22” and “double bind” for women leaders. Carly Fiorina, the former CEO of HP, depicted it this way: “In the chat rooms around Silicon Valley, from the time I arrived until long after I left HP, I was routinely referred to as either a “bimbo” or a “bitch”— too soft or too hard, and presumptuous, besides.” To alleviate this double bind, societal expectations — for what it means to be a woman and what it takes to lead — must change. But until we get there, female executives still have to navigate these tensions. We wanted to know how successful women do it, day-to-day. So we conducted extensive interviews with 64 senior women leaders (all at the V

Gender How Women Manage the Gendered Norms of Leadership by Wei Zheng , Ronit Kark and Alyson Meister November 28, 2018 gregobage/Getty Images Post Post Share Save Get PDF Buy Copies Print Summary . A wealth of research shows that female leaders, much more than male leaders, face the need to be warm and nice, as well as competent or tough. The problem is that these qualities are often seen as ... more Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print A wealth of research shows that female leaders, much more than their male counterparts , face the need to be warm an

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