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Gaming Industry Nearly Twice as Large as Reported, at $336B

naavik.co · 2,942 words · saved by 1 readers

This essay was written collaboratively between Naavik with BITKRAFT Ventures. BITKRAFT is one of gaming’s top venture firms, investing in notable companies like Epic Games, Manticore, & Yield Guild Games. Matt Dion, Jimmy Stone and Abhimanyu Kumar contributed from Naavik’s side. In 2021, gaming—consistently reported as a roughly $175B industry¹—stands as the largest media category by revenue. Having recently claimed the leading position from long-term media behemoth linear television, gaming today is larger than the global music, film, and on-demand entertainment sectors combined. And to complement this new standing, among these media categories, gaming is also the fastest-growing at around 10%, according to various industry research firms including Newzoo or WSJ / Activate. Nevertheless, and as counterintuitive as it may sound, to us at BITKRAFT and Naavik, we believe $175B remains an incomplete underestimation of gaming's potential market size. As a result—and as this report breaks i

This essay was written collaboratively between Naavik with BITKRAFT Ventures . BITKRAFT is one of gaming’s top venture firms, investing in notable companies like Epic Games, Manticore, & Yield Guild Games. Matt Dion , Jimmy Stone and Abhimanyu Kumar contributed from Naavik’s side. In 2021, gaming—consistently reported as a roughly $175B industry¹—stands as the largest media category by revenue. Having recently claimed the leading position from long-term media behemoth linear television, gaming today is larger than the global music, film, and on-demand entertainment sectors combined. And to com

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