Order of passive and interactive sports consumption and its influences on consumer emotions and sports gambling – The Sport Journal

1Department of Communication, Darden School of Business, University of Virginia, Charlottesville, VA, USA 2Department of Public Relations, Gaylord College of Journalism and Mass Communication, The University of Oklahoma, Norman, OK, USA 3Department of Sport Management, Collings College of Professional Studies, St. John’s University, Queens, NY, USA Corresponding Author: Anthony Palomba 100 Darden Blvd. Charlottesville, VA, 22903 Anthony Palomba is an assistant professor of business administration at the Darden School of Business at the University of Virginia. He is fascinated by media, entertainment, and advertising firms. First, his research explores how and why audiences consume entertainment, and strives to understand how audience measurement can be enhanced to predict consumption patterns. Second, he studies how technological innovations influence competition among entertainment and media firms. Third, he is interested in incorporating machine learning and artificial intelligence t

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• Helen Wang