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Affective disposition theory - Wikipedia

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Affective disposition theory (ADT) states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative.[1] This theory was first posited by Dolf Zillmann and Joanne Cantor in the 1977 article "Affective Responses to the Emotions of a Protagonist," and many offshoots have followed in various areas of entertainment (Raney, 2006a). Entertainment users make constant judgments of a character's actions, and these judgments enable the user to determine which character they believe is the "good guy" or the "villain". However, in the article "Expanding Disposition Theory: Reconsidering Character Liking, Moral Evaluations, and Enjoyment," Arthur Raney examined the fundamental assumption of ADT that viewers of drama always form their dispositions toward characters through moral judgments of the characters' motives and conduct. Raney argued that viewers/consumers of entertainment media could form positive disposition

Affective disposition theory - Wikipedia Jump to content From Wikipedia, the free encyclopedia Affective disposition theory ( ADT ) states that media and entertainment users make moral judgments about characters in a narrative which in turn affects their enjoyment of the narrative. [ 1 ] This theory was first posited by Dolf Zillmann and Joanne Cantor in the 1977 article "Affective Responses to the Emotions of a Protagonist," and many offshoots have followed in various areas of entertainment (Raney, 2006a). Entertainment users make constant judgments of a character's actions, and these

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