jimmy li
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on the atlas — 8
- Curius / Bookmarks for the extremely curious3 savers
- Zeigarnik effect1 savers
- Fighting Distraction With Unit Tests | Matthew C Dev1 savers
- TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral1 savers
- The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | Medium1 savers
- Knowing when to launch: what is the balance between research vs release-and-learn? | by Melanie Hambarsoomian | Medium1 savers
- Launching fast vs. Launching thorough | by Mikkel Køster | Medium1 savers
- How to Launch (Again and Again): Building Product | Y Combinator6 savers
highlights — 29
he Zeigarnik effect suggests that students who suspend their study to perform unrelated activities (such as studying a different subject or playing a game), will remember material better than students who complete study sessions without a break
Zeigarnik effectin psychology the Zeigarnik effect occurs when an activity that has been interrupted may be more readily recalled
Zeigarnik effectWhile not traditional TDD or likely not a new concept, I’ve done something I’ve dubbed TLD (Test Led Development). Rather than writing a whole smattering of tests and then coding until they all pass, TLD focuses on ping-ponging between test and code. First, you write the function header/prototype and then go and write a quick test that exercises it reasonably well. Then code the function, ensure the test case passes, and split it if needed.
Fighting Distraction With Unit Tests | Matthew C DevThese documents suggest that TikTok and ByteDance initially turned to heating for a mundane, legitimate business purpose: to diversify TikTok’s content away from lip synching and dancing teens, and toward videos that would interest more users.
TikTok’s Secret ‘Heating’ Button Can Make Anyone Go ViralBut sources told Forbes that TikTok has often used heating to court influencers and brands, enticing them into partnerships by inflating their videos’ view count.
TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viralhese sources reveal that in addition to letting the algorithm decide what goes viral, staff at TikTok and ByteDance also secretly hand-pick specific videos and supercharge their distribution, using a practice known internally as “heating.”
TikTok’s Secret ‘Heating’ Button Can Make Anyone Go ViralIf you’re ever in a bind and can’t think of a next question- simply ask why.
The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | MediumEven though you’re talking about problems, the key is to keep it conversational, upbeat, and positive.
The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | MediumWhat prompts your customers to go looking for a solution (Triggers) What your customer has tried in the past (Existing Alternatives) What are the behaviors and attitudes that will make it hard for your customer to adopt your new solution (Current Habits) What objections will your potential customers have when it comes to trying a new product (Friction)
The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | MediumQuick Tips: Ask open-ended questions. Don’t prompt or lead. Shut up. Listen.
The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | MediumThe number one rule of this fun game is that you must never mention your solution. Your north star is Problem Discovery- keep learning about the problem to be solved top of mind and you’ll rack up a high score.
The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | MediumTalking to potential users before building a product is a non-negotiable first step
The Comprehensive Guide to Customer Discovery Interviews | by Dianna Lesage | The Startup | MediumOn the other hand, when you launch something untried and more complex it almost bears the resemblance of a fragile nestling.
Launching fast vs. Launching thorough | by Mikkel Køster | MediumI find that when you launch something less business critical and less comprehensive it is easier to justify going with a hypothesis and building something fast.
Launching fast vs. Launching thorough | by Mikkel Køster | MediumBut at least we can make sure that we actually hit the target and then adjust from there. Evidently, this means doing some thorough homework.
Launching fast vs. Launching thorough | by Mikkel Køster | MediumSometimes moving too fast is counter productive and even harmful.
Launching fast vs. Launching thorough | by Mikkel Køster | Medium“If you aren’t embarrassed by the first version of your product, you shipped too late”.
Launching fast vs. Launching thorough | by Mikkel Køster | MediumAnd so, to sum up, I want you to stop thinking about launching as this one moment in time.
How to Launch (Again and Again): Building Product | Y CombinatorHey, can I add you to my update list?" And over time, you know, you'll get that into the hundreds, maybe even thousands. So, I would definitely recommend that you start doing that now.
How to Launch (Again and Again): Building Product | Y CombinatorOne last note before we jump into questions is while you're in Startup School, you should start to build your own communities, and you can do this even really pre-product.
How to Launch (Again and Again): Building Product | Y CombinatorAnd, you know, so I would recommend, like, any company, you know, try to launch and see how different communities respond.
How to Launch (Again and Again): Building Product | Y CombinatorSo, if you have a product that you can build this sort of viral element into, I highly recommend it.
How to Launch (Again and Again): Building Product | Y Combinatoro, for example, if you tweeted about Magic, you'd get to skip a few spots in line. So, you can build these viral elements into your launches that will help get people to spread the word for you.
How to Launch (Again and Again): Building Product | Y CombinatorThe request for access launch
How to Launch (Again and Again): Building Product | Y CombinatorThe biggest piece of advice I have for launching on online communities is write like you talk. Do not talk like a marketing robot. People hate that.
How to Launch (Again and Again): Building Product | Y CombinatorLet's talk about online communities. This is actually one of my favorite ways to launch. I think you should plan a launch for every single community that you are part of.
How to Launch (Again and Again): Building Product | Y CombinatorSo, launching to strangers will help do that for you. It will help show you whether people are actually willing to download and pay for what it is you're building.
How to Launch (Again and Again): Building Product | Y CombinatorSo, if you're at idea stage, you can test out your short pitch on family and friends and see how they respond. And once you have an MVP, do a friends and family launch as quickly as possible.
How to Launch (Again and Again): Building Product | Y CombinatorSo, in the same sort of spirit, I'd always be shipping. I want you to think about launching as something you can continually do. I want to destroy the idea that launching is just this one moment in time because assuming you do well, and assuming you ship new products and new features, you are never going to be not launching.
How to Launch (Again and Again): Building Product | Y Combinator