Kahneman Fast and Slow Thinking: System 1 and 2 Explained by SUE
The basics of Kahneman's fast and slow thinking explained. Showing the difference between system 1 and 2, and explaining cognitive biases and heuristics.
This article is part of: Behavioural Design for Managers & Leaders → | Behavioural Design for Communication Professionals → Thinking Fast and Slow: a summary of Kahneman's most important insights Astrid Groenewegen · 21 February 2026 · · lees dit artikel in het Nederlands → You're in a meeting. Someone pitches a new idea. Within ten seconds you already know what you think of it. You haven't heard a single fact yet, seen a single number. Yet your brain has already formed a judgement. That's not a weakness. That's how you survive. But it's also exactly why so many decisions, persuasion attempts
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