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The Amazon 3rd Party Seller Ecosystem Might be the Most Important Thing Since the iOS App Store

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Amazon Third Party sellers use the Fulfilled By Amazon (FBA) program to sell products through the Amazon marketplace. It’s shocking – but most people don’t realize how big the market is.

I began following the Amazon Third Party Seller market last year, and have started to believe it’s the most important thing to have happened since the iOS app store. Amazon Third Party sellers use the Fulfilled By Amazon (FBA) program to sell products through the Amazon store. It’s shocking to me – but most people don’t realize how big the market is. When I ask my smartest friends in finance: “have you spent any time thinking about Amazon FBA?” the overwhelmingly common answer is “no.” But it is expected that ~$200B of sales will go through the marketplace this year, and most analysts…

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