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Report: Faire Business Breakdown & Founding Story | Contrary Research

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A report from Contrary Research. Discover Faire's founding story, product, business model, and an in-depth analysis of the business.

Thesis The rise of ecommerce in the early 2000s led to the closure of many big-box retailers, with well-known examples like Circuit City in 2009 or Borders in 2011 . Since then, many small independent retailers have risen to fill the void they left behind. As of November 2023, there were 2.7 million independent retailers in the US with an estimated $3.5 trillion in annual revenue, a figure that is projected to increase to $3.7 trillion by 2025. In comparison, Amazon’s revenue was $574.8 billion and Walmart’s revenue was $611.3 billion in 2023 for a total of $1.2 trillion, or about a third of t

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