Your guide to product virality
kylepoyar.substack.com · 158 words · saved by 1 readers
How to position nearly any PLG product for virality
👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on SaaS pricing, product-led growth, public company benchmarks, and much more. When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling (Calendly), messaging (Slack), async video (Loom) and so on. Many of these products are only valuable when they’re used in multi-player mode, giving users a powerful incentive to share the…
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