The Complete Guide to Organic Viral Marketing | Demand Curve Blog
Although you can’t hack virality, you have more control than you think. If you use these viral marketing tactics, you’ll increase your odds of going viral.
Remember this? It’s the most-liked photo of all time on Instagram. It started out as a stock photo on Shutterstock. Advertising creative Chris Godfrey and two of his friends posted it to the Instagram account @world_record_egg in 2019, and it took off from there, getting 55.8 million likes. The photographer’s brilliant response to his surprise viral hit: “Egg is just an egg.” Egg is just an egg, but a viral marketing campaign is not just a viral marketing campaign. There’s a lot that goes into it. We wouldn’t be talking about the egg if it didn’t have the must-have criterion for virality: a mo
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