Beyond Foursquare: The Next Generation of Customer Loyalty

Thanks to the emergence of location-based services such as Foursquare, Gowalla, and now Facebook Places, millions of users are recording their daily adventures and broadcasting digital breadcrumbs to their social graph. However, the brand value of a check-in on a location-based service is debatable, and its ROI unclear. Many brands have been trying to find […]

Social media Beyond Foursquare: The Next Generation of Customer Loyalty by Michael Schneider and Anne Mai Bertelsen October 4, 2010 Post Post Share Save Get PDF Buy Copies Print Leer en español Ler em português Post Post Share Save Get PDF Buy Copies Print Thanks to the emergence of location-based services such as Foursquare , Gowalla , and now Facebook Places , millions of users are recording their daily adventures and broadcasting digital breadcrumbs to their social graph. However, the brand value of a check-in on a location-based service is debatable, and its ROI unclear . Michael Schneider

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