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Founders: #52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

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What I learned from reading The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders. ---- A business is born (0:01) don't start a business unless you are the first customer (22:49) what it is like to fall in love with an idea (25:31) starting a business is like making a movie (27:15) on slowing down (32:32) the problem with being able to argue both sides of an idea (37:00) editing & narrowing your focus (46:51) ideas in the form of action (51:39) history doesn't repeat, human nature does (57:00) the doubts of nascent entrepreneurship (59:51) Steve Jobs had one speed: Go (1:07:39) be the customer, not the seller (1:16:21) Bill finally gets it (1:22:00) ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gar

[00:00:00] And so a business is born. Like all birth, it began with a gathering of the energies of conception, then a fusion, and growth. As a gestation, it was exactly as long as it needed to be. Recognizing that true creation takes place outside time, the Republic of Tea came to life when it was ready to be born. It was, to be sure, Bill who carried it in him for the 20 up and down all around months documented in these pages. And it was Bill who, in accepting his first dollar for a tin of tea in May 1992, delivered the baby to the world. [00:00:41] As for my role, I got him pregnant. In…

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