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Founders: #349 How Steve Jobs Kept Things Simple

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What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. ---- Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand. Get access to the World’s Most Valuable Notebook for Founders You can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are some strategies that Cornelius Vanderbilt used against his competitors? Get access to Founders Notes here. ---- (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple. (3:00) If you don’t zero in on your bureaucracy eve

[00:00:00] Okay, so the book I'm going to talk to you about today is insanely simple, The Obsession That Drives Apple's Success, and it was written by Ken Siegel. This book is a little different from the books that you and I normally talk about. It is not a biography, but it is a fascinating look into how it was working with Steve Jobs because Ken Siegel was the ad agency creative director of the firm that Steve used when he was at Next and then when he came back to Apple to lead that turnaround. And so at this point, I've made, I don't know, 10 episodes on Steve Jobs. I've read as many…

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