flâneur

The insight industrial complex - by Benn Stancil

benn.substack.com · 1,954 words · saved by 1 readers

Most people just want to know what's going on.

At some point over the last decade, every company became a platform, leeching all meaning out of the word: Peloton, which sells indoor exercise bikes, calls itself an “interactive fitness platform.” Casper, which sells mattresses, is a “platform built for better sleep.” Beyond Meat, which sells faux-burgers that taste like beef, pork and poultry, insists that these are actually “three core plant-based product platforms.” Companies are stale and corporate. Tools are lifeless antiques. Services are valued at low revenue multiples. But platforms—platforms are dynamic and modern. They have…

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