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Announcing Datalane: building the data layer for the local economy | Amplify Partners

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If you're a B2B company selling to other enterprises, you've got it pretty good when it comes to understanding your market and reaching customers. ZoomInfo, Clay, and Apollo all work reasonably well. Your prospects are on LinkedIn, they have corporate email addresses, and there's a relatively clean digital trail to follow. Sales teams can build lists, run campaigns, and hit their numbers with tools that have been battle-tested over the past decade. But most of the economy doesn't look like that. Think about the businesses that actually make up the fabric of daily life. The restaurant where you overpaid for lunch, the auto shop that is still fixing your car, your dentist who finally installed TVs with Netflix, the salon where you get your hair cut, and the HVAC company you call when your heat goes out in January (hey, SF can get cold). These businesses represent an enormous part of the economy — restaurants alone number around 10 million globally, home services another 20 million — but

Announcing Datalane: building the data layer for the local economy | Amplify Partners Projects to Know Issue 128 Read Now Menu Funding News Announcing Datalane: building the data layer for the local economy Grace Ge Mike Dauber Share December 16, 2025 If you're a B2B company selling to other enterprises, you've got it pretty good when it comes to understanding your market and reaching customers. ZoomInfo, Clay, and Apollo all work reasonably well. Your prospects are on LinkedIn, they have corporate email addresses, and there's a relatively clean digital trail to follow. Sales teams can build l

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