The Rise of Cash App 🤑 - by Rex Woodbury - Digital Native

Exploring the World's Most Underrated Social Network

This is a weekly newsletter about how tech and culture intersect. To receive Digital Native in your inbox each week, subscribe here: There’s one “company” that’s among the largest consumer tech businesses in the world, but that I’ve rarely written about in Digital Native: Cash App. Cash App gets overlooked in part because it’s a subset of Square Block, rather than a standalone company. But it shouldn’t be overlooked—it’s an impressive business: Cash App has been the #1 finance app in the App Store for five years running, has 80 million users, and last year was the 8th-most-downloaded app in…

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