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Why, When, and How to add Sales to your Product-Led Growth motion.

elenaverna.substack.com · 844 words · saved by 1 readers

Product-led Growth (PLG) is a new norm in B2B land (yay!). It’s understandable—PLG self-serve products do have a magical feel. They can: Scale endlessly - 100 or 100,000 users, no problem (well, except for your AWS bill, I suppose) Collect a ton of usage data, which unlocks true data-driven, scientific decision-making, which inevitably improves both the product and marketing. Disrupt established enterprises by attracting unsatisfied end users, entering and growing inside the company to slowly emerge as a dominant player, leveraging high usage as a final kill shot. Offer customers a simpler, self-serve experience, because “I love talking on the phone!” said no Gen Z-er, ever. Quickly adapt to any market changes. With a push of the release button, boom, all of your customers are reaping the benefits. In short, this approach is usually a win-win for both the company and its customers, which is why most new B2B products nowadays are self-serve from the start. Sooner or later, most PLG comp

Product-led Growth (PLG) is a new norm in B2B land (yay!). It’s understandable—PLG self-serve products do have a magical feel. They can: Scale endlessly - 100 or 100,000 users, no problem (well, except for your AWS bill, I suppose) Collect a ton of usage data, which unlocks true data-driven, scientific decision-making, which inevitably improves both the product and marketing. Disrupt established enterprises by attracting unsatisfied end users, entering and growing inside the company to slowly emerge as a dominant player, leveraging high usage as a final kill shot. Offer customers a…

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