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10 product-led growth principles · Bessemer Venture Partners

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Ten key tenets will help founders join the ranks of the cloud’s most iconic PLG companies.

Jump around 10 product-led growth principles 1. Build product as its own self-serve distribution vehicle 2. Deliver a eureka moment instantaneously 3. Focus on creating value instead of extracting value 4. Center the product universe on the end user 5. Establish a clear initial entry wedge 6. Generate virality through network effects 7. Employ a transparent pricing model 8. Design straightforward packaging based on intuitive gates 9. Embed customer success levers 10. Infuse a product-led philosophy throughout the organization PLG is more than a GTM strategy Contributors Janelle Teng Wade Ethan

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