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Founders: #370 The Founder of IKEA: Ingvar Kamprad

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What I learned from reading Leading By Design: The Ikea Story by Ingvar Kamprad and Bertil Torekull and The Testament of a Furniture Dealer by Ingvar Kamprad. ---- Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ---- Founders Notes gives you the ability to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ---- Join my free email newsletter to get my top 10 highlights from every book ---- Notes and highlights from the episode: Ingvar works on IKEA from the time he is 17 until he dies at 91. The Testament of a Furniture Dealer by Ingvar Kamprad (1976) is a sermon on the culture of IKEA IKEA’s common goal: We have decided once and for all to side with the many. IKEA will offer a wide range of well-designed furniture at prices so low that as many people as possible will be able to afford them. Billy Durant (founder of General Motors

[00:00] A: Ingvar Kamprad founded IKEA when he was 17 years old and worked on it until he died at 91 years old. He wrote what they called the Ikea Company Bible. It's a document. It's called the Testament of a Furniture Dealer. I actually love the message inside so much that I had the document printed and bound and it is now sitting on my desk and in that document. And something Ingmar repeated for more than six decades was that cost awareness was to be Ikea's anthem. Ingbar's dedication to that idea was total. And the way that Ingbar spoke about this, it sounded and reminded me a lot of…

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