flâneur

PLUMSODA on X: "How To Fix Your Startups Aura in 1 Day" / X

x.com · 702 words · saved by 2 readers

To view keyboard shortcuts, press question mark View keyboard shortcuts Home Explore Notifications Chat Grok Premium Bookmarks Creator Studio Articles Profile More Post Dante ⁂ @dantemagg Article See new posts Conversation PLUMSODA @plmsda How To Fix Your Startups Aura in 1 Day 9 13 200 91K The Founder's Body Wash Look at your startup. Now look at mine. Now back to yours. Now back to mine. Sadly, yours isn't mine. But it could be. Here's what nobody at Y Combinator, a16z, or anyone in SF will tell you: your company has an aura problem. Not a product problem. Not a market problem. An aura problem. Your Series A deck smells like desperation and conference room coffee. Your brand guidelines were written by someone who thinks "bold" means Helvetica at 72 points. You're losing. Not because the other guy has better tech. Because the other founder walks into rooms and people feel something. They're on a horse. They're wearing confidence. Their clothes are properly tailored. What is aura? Aur

@plmsda: How To Fix Your Startups Aura in 1 Day The Founder's Body Wash Look at your startup. Now look at mine. Now back to yours. Now back to mine. Sadly, yours isn't mine. But it could be. Here's what nobody at Y Combinator, a16z, or anyone in SF will tell you: your company has an aura problem. Not a product problem. Not a market problem. An aura problem. Your Series A deck smells like desperation and conference room coffee. Your brand guidelines were written by someone who thinks "bold" means Helvetica at 72 points. You're losing. Not because the other guy has better tech. Because the othe

saved by

related reading