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The "Intangible" Game: How VCs See You

nfx.com · 1,976 words · saved by 2 readers

There are intangible traits that make startup founders irresistible to VCs. Learn how to sell yourself, not just your company.

You just finished your pitch, and you think you nailed it. You’re feeling good. As you log off zoom or leave the conference room you’re probably thinking: What are the investors thinking right now? Let us pull the curtains back a bit. The investors you just pitched look at each other for a moment. In that moment there’s an ineffable energy. It goes one of two ways: Option 1: 100% energy. We want to run through a wall. Start due diligence right away. Call our partners and tell them about you. Or Option 2: It’s quiet, and people shrug and look at each other. There’s just a feeling that…

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