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How Elon Musk is making engineers cool again | Samo Burja

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Elon Musk made headlines in 2018 by launching his Tesla Roadster away from Earth at a speed of 12,908 km/h, sending it firmly beyond Mars’ orbit. What could be more clearly wasteful? Except it isn’t. The technologically important part of the launch is that it demonstrates and tests the launch vehicle. The socially important part is that it reorganizes society by conferring status, which enables engineering feats across domains and fields.

How Elon Musk is making engineers cool again by Samo Burja | Feb 17, 2018 How Elon Musk is making engineers cool again by Samo Burja | February 17, 2018 This is an excerpt from the draft of my upcoming book on great founder theory. Learn more here. Elon Musk made headlines in 2018 by launching his Tesla Roadster away from Earth at a speed of 12,908 km/h, sending it firmly beyond Mars’ orbit. What could be more clearly wasteful? Except it isn’t. The technologically important part of the launch is that it demonstrates and tests the launch vehicle. The socially important part is that it reorganiz

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