Helena Zhang

helenazhang.com · 543 words · saved by 2 readers

Helena is a designer, director, and writer with 15+ years experience building products, brands, and teams. Most recently, she managed the design team at Medium. She’s passionate about bridging brand and product, and crafting primitives (like icons and fonts) for the industry. What makes quality icons? Clarity, readability, alignment, brevity, consistency, personality, and ease of use. Celebrate the power of iconography through 3 achievements in modern design: Olympics pictograms, Unimark’s design of the NYC Transit System, and the GUI of the original Macintosh. A breakdown of icon grids — purpose, anatomy, and in-depth examples from iOS, Material, IBM, and Phosphor for Android. What are icons? What are their benefits and what are they used to achieve? Get an overview here. A spin-off of a sister Android project, Phosphor Icons is a flexible icon family for interfaces and more. I collaborated with Toby Fried to build the icon library we always wanted to use. Toyota Research Institute is

7 Principles of Icon Design What makes quality icons? Clarity, readability, alignment, brevity, consistency, personality, and ease of use. 3 Classic Icon Families Celebrate the power of iconography through 3 achievements in modern design: Olympics pictograms, Unimark’s design of the NYC Transit System, and the GUI of the original Macintosh. Icon Grids & Keylines Demystified A breakdown of icon grids — purpose, anatomy, and in-depth examples from iOS, Material, IBM, and Phosphor for Android. Foundations of Iconography What are icons? What are their benefits and what are they used to…

Helena Zhang

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