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8-Bit Manga: Kadokawa’s Madara, or, The Gameic Media Mix | Kinephanos

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I would like to take the liberty of opening this article in this important journal special issue on the “Geemu et/and media mix” with a reflection on the title of my 2012 book, whose subject in many ways intersects with that of this special issue: Anime’s Media Mix: Franchising Characters and Toys in Japan. There have been quite valid questions raised around the first part of the title: why anime’s media mix? This is something I struggled with myself during the writing of this book, and developed several answers to within the book itself, as well as since its publication. To boil it down, though, I would point to three principal reasons: 1) There is an intensity to the media ecology around anime that one is more hard pressed to find, for instance, around manga alone.[1] Manga are the R&D department for what is now popularly called “contents”; anime is the means of extending and reordering a franchise such that it becomes quantitatively and qualitatively different. The tipping point of

Volume 5, Issue 1, December 2015 PDF Version Marc Steinberg Concordia University I would like to take the liberty of opening this article in this important journal special issue on the “Geemu et/and media mix” with a reflection on the title of my 2012 book, whose subject in many ways intersects with that of this special issue: Anime’s Media Mix: Franchising Characters and Toys in Japan . There have been quite valid questions raised around the first part of the title: why anime’s media mix? This is something I struggled with myself during the writing of this book, and developed several answers

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