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Accenture and Adobe to Co-Develop Industry-Specific Generative AI Solutions to Accelerate Marketing Transformation

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LAS VEGAS; Mar. 25, 2024 – Through a strategic expansion of its relationship of more than 20 years, Accenture (NYSE: ACN) has been selected by Adobe (Nasdaq: ADBE) to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative generative AI models, to help organizations create personalized content at scale and accelerate the transformation of their content supply chains. Accenture will integrate Adobe Firefly Custom Models into marketing services offered by Accenture Song, to provide clients with the industry-specific insights required to train bespoke models on their proprietary data and brand guidelines. Firefly, which is designed to be safe for commercial use, is also accessible via APIs through Firefly Services, as well as through Adobe Creative Cloud and Experience Cloud applications. By generating content that aligns with their brand style and design language, marketers can build templatized campaigns that can be continually refined based on performance

Accenture and Adobe to Co-Develop Industry-Specific Generative AI Solutions to Accelerate Marketing Transformation March 25, 2024 Accenture and Adobe to Co-Develop Industry-Specific Generative AI Solutions to Accelerate Marketing Transformation Collaboration will help organizations move from generative AI experimentation to adoption at scale LAS VEGAS; Mar. 25, 2024 – Through a strategic expansion of its relationship of more than 20 years, Accenture (NYSE: ACN) has been selected by Adobe (Nasdaq: ADBE) to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative ge

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