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AI Will Shape the Future of Marketing - Professional & Executive Development | Harvard DCE

professional.dce.harvard.edu · 3,508 words · saved by 1 readers

AI is an opportunity to offer more customized and relevant marketing to customers and ultimately drive businesses forward.

Did you ever wonder how Spotify compiles its daily mix of tunes you’d like to hear? Or how Netflix makes recommendations of films you’re sure to enjoy? Thank the marketing professionals who are using artificial intelligence to zero in on what consumers most want to see, hear, read, and purchase. From chatbots to social media management to full-scale marketing campaigns and automation, artificial intelligence is changing the way marketers do their jobs. Routine tasks like writing copy, mining consumer data, and creating visuals that once took hours can now be done in minutes. Businesses should

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