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The Next Internet - People vs Algorithms

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I look for patterns in media, business and culture. My POV is informed by 30 years of leadership in media and advertising businesses. Sometimes it’s nice to read in the browser. More “Next Internet” on the PvA podcast. Out Thursday, 8am EST. We have many questions about the future. Among them: What does AI do to the internet as we know it today? How will people get paid? How should media companies, and everyone else, be preparing for the change? I thought I would try to capture a couple of my observations, if only embryonic. The first, a kind of mental model for the next internet. Second is how an ad model might support this new reality. I was reminded of a silly book we liked to read our kids called “The Topsy Turvies”. The Turvies are just an “ordinary family”, the inside flap reads, “They sleep in the kitchen, get up at midnight, go out in their pajamas, and have breakfast at the end of a lovely day.” My mental model for the internet is similarly being turned upside down. I used to

I look for patterns in media, business and culture. My POV is informed by 30 years of leadership in media and advertising businesses. Sometimes it’s nice to read in the browser. More “Next Internet” on the PvA podcast. Out Thursday, 8am EST. We have many questions about the future. Among them: What does AI do to the internet as we know it today? How will people get paid? How should media companies, and everyone else, be preparing for the change? I thought I would try to capture a couple of my observations, if only embryonic. The first, a kind of mental model for the next internet.…

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