flâneur

A moodboard for people who hate self-promotion

sublimeinternet.substack.com · 424 words · saved by 1 readers

Transforming whatever storm is swirling in my head into a moodboard that is useful and inspiring for myself and others feels very "Sublime," so we plan to keep sharing in this format. Self-promotion makes me uncomfortable. Maybe because I (read: most women) am not really great at it? Or because I never want to sound sales-y. Or because with software, it's always easier to justify tossing in one more feature than exposing our work to criticism. As much as I write about Sublime here, I have a weird aversion to anything that self-describes as "marketing." Buying ads, growth hacking, SEO optimization, working with “influencers” – these things feel so transactional and forced and not human. But if you shy away from the dark art of promoting your work, how will anyone find it? Making this moodboard on marketing and self-promotion helped me understand and reframe how I want to approach this. If you are a builder going through your own crucible, I'm locking eyes with you in silent recognition

Transforming whatever storm is swirling in my head into a moodboard that is useful and inspiring for myself and others feels very "Sublime," so we plan to keep sharing in this format. Self-promotion makes me uncomfortable. Maybe because I (read: most women) am not really great at it? Or because I never want to sound sales-y. Or because with software, it's always easier to justify tossing in one more feature than exposing our work to criticism. As much as I write about Sublime here, I have a weird aversion to anything that self-describes as "marketing." Buying ads, growth hacking, SEO…

related reading