Rethinking the unbearable weight of self-promotion

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Wisdom from Tyler, the Creator | New work from Shantell Martin | Inspiration from Odd Future

In the past thirty years what it means to be an artist has dramatically changed. Before the internet being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists were not), and your work moved through a predictable process. After the internet, that predictable process has been rewritten, reset, and even erased. The web digitized the expression and consumption of virtually all creative output, producing an abundance that’s changed what it…

Rethinking the unbearable weight of self-promotion

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