Ecommerce as Video’s Killer App | Andreessen Horowitz

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce …

Ecommerce as Video's Killer App | Andreessen Horowitz Consumer Ecommerce as Video's Killer App Connie Chan and Avery Segal Posted August 6, 2019 Subscribe Share Share Email X LinkedIn Facebook Hacker News WhatsApp Flipboard Reddit Share Share Email X LinkedIn Facebook Hacker News WhatsApp Flipboard Reddit As online video platforms seek a business model beyond advertising , and short videos start to look more and more like commercials, it turns out that commerce may be video's killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video a

related reading

• Shein: The TikTok of Ecommercenotboring.co
• What China Can Teach Us About the Future of TikTok and Video Search | Andreessen Horowitza16z.com
• Highlights of eCommerce Market in Vietnam in Early 2024secomm.vn
• Ben Thompson from Stratechery on AI ads, the end of SaaS, and the future of mediacheekypint.substack.com
• TikTok and the Sorting Hat - Remains of the Dayeugenewei.com
• Case Studies: Success Stories and Inspirational Brand Resultstiktok.com
• Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorowpluralistic.net
• The hidden forces behind China's content king Toutiao : YC Startup Library | Y Combinatorycombinator.com
• How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)lennysnewsletter.com
• Flagship and the Future of Creator Commercedigitalnative.substack.com
• MBA Mondays: Revenue Models - Peer to Peer - AVCavc.com
• Shein: The TikTok of Ecommercenotboring.co