Style is consistent constraint — Steph Ango
stephango.com · 492 words · saved by 4 readers
Having a style collapses hundreds of future decisions into one, and gives you focus.
Oscar Wilde once said: “Consistency is the last refuge of the unimaginative.” When it comes to ideas, I agree — allow your mind to be changed. When it comes to process, I disagree. Style emerges from consistency, and having a style opens your imagination. Your mind should be flexible, but your process should be repeatable. Style is a set of constraints that you stick to. You can explore many types of constraints: colors, shapes, materials, textures, fonts, language, clothing, decor, beliefs, flavors, sounds, scents, rituals. Your style doesn’t have to please anyone else. Play by your own…
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