Speculative design for the real world | by Erin Peace | UX Collective
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We’re pretty bad at predicting the future. By using speculative design, we can at least define what we want.
Design Product Design UX Design Thinking Startup Speculative design for the real world How speculative design methods can drive innovation Erin Peace 6 min read · Jul 24, 2019 -- 4 Listen Share “User centricity is incredibly problematic. Focusing on the narrow goals of the user as it relates to the business as it exists today leads us to a narrow view of the opportunity space that we’re working in.” — J. Paul Neeley, Speculative Designer “There is no reason anyone would want a computer in their home,” the tech exec Ken Olson declared in 1977. The computers of his day — hulking, five-ton calcul
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