12 Principles of Animation

A guide to the foundational principles of animation, from squash and stretch to timing and exaggeration, and how they can be applied to create more engaging and lifelike animations.

Motion on the web has come a long way from simple transitions and hover effects. Motion is more than flair; it is communication, guiding users, reassuring them, and delighting them while transforming routine workflows into memorable experiences. But not all animation is created equal. The difference between good and great often comes down to intention. Great animation is purposeful, subtle, and rooted in the principles that have guided designers for decades. The Principles of Animation The 12 Principles of Animation provide a framework for creating more engaging and lifelike animations. In the

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• Flora Guo
• Caterina Mammola

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