What happened to plant-based meat? - by Lewis Bollard

It was all going so well...

Note: We’re trialing Substack for our Open Philanthropy farm animal welfare newsletter. (Don’t worry: we’ll never charge you or share your email with anyone.) Let me know what you think. Based on that feedback, we’ll stick with Substack or revert to Mailchimp. A few years ago, plant-based meat was “the hottest thing in food” (Bloomberg), a “mainstream” trend (The Guardian), causing “a revolution in the meat aisle.” (The Washington Post). Today, plant-based meat is “just another fad” (Bloomberg), whose “sizzle fizzled” (The Guardian), with “a big problem” (The Washington Post). The media…

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