Platform Dependent Entrepreneurship: Navigating Precarity

Complementors must recognize (and mitigate) the power asymmetries and the uncertainty endemic to platform-based markets

This blog is written by Donato Cutolo and Martin Kenney. Image source: Donato Cutolo Within less than three decades, platform ecosystems have become dominant structures shaping a range of markets and industries. This is visible in the rapid growth in the number and size of online platforms offering value propositions to users and firms. The sheer size of these markets and the millions of businesses that have moved their operations to, or were created on, platforms means that we have entered what can be characterized as the Platform Economy. With this shift, online platforms increasingly…

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