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People vs Algorithms | Troy Young | Substack

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I look for patterns in media, business and culture. My POV is informed by 30 years of leadership in media and advertising businesses, most recently as global President of Hearst Magazines, one of the largest publishers in the world. Pledge your support In a sign of just how truly mental the media world is at the moment, Buzzfeed's stock more than tripled on news that the company was going hard on AI to “enhance and personalize” content. In a note to staff, CEO Jonah Peretti touched all the media things — iconic brands, tech platforms, cultural impact, award-winning journalism, celebrity, ruthless efficiency — and leaned into the two big things of the moment, AI and “creators.” For a media brand that rose to prominence on a tech meets media proposition custom-built for a new era of socially-driven "content virality," AI mania presents the perfect moment to pounce. The relationship between media and technological change is Buzzfeed’s sweet spot. Go time. Importantly, they would not put

I look for patterns in media, business and culture. My POV is informed by 30 years of leadership in media and advertising businesses, most recently as global President of Hearst Magazines, one of the largest publishers in the world. In a sign of just how truly mental the media world is at the moment, Buzzfeed's stock more than tripled on news that the company was going hard on AI to “enhance and personalize” content. In a note to staff, CEO Jonah Peretti touched all the media things — iconic brands, tech platforms, cultural impact, award-winning journalism, celebrity, ruthless efficiency —…

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