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Are cats or dogs better for advertising? - RetailWire

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Recent university research finds that the decision to use dogs or cats in advertisements should depend on how the product links to the stereotypical temperaments and behaviors of each pet species. Dogs were found to increase an ad’s persuasiveness for products or services perceived as promotion-focused (e.g., stock investments, sports cars) while cats appealed better for those deemed more prevention-focused (e.g., mutual fund investment, insurance). Xiaojing Yang, a marketing professor at the University of South Carolina and a co-author, cautioned in a statement, “Marketers should ensure that stereotypical pet temperaments are made salient in the message. For example, the eagerness aspect of the dog or the cautiousness aspect of the cat should be highlighted. Otherwise, the intended effects of featuring pets in the ad may not be achieved.” In another study from Western Michigan University, dog owners were found to favor ads featuring dogs and vice versa for cat owners. By all indicatio

Are cats or dogs better for advertising? Skip to content March 3, 2022 Photo: @AmazingUnicorn via Twenty20 Are cats or dogs better for advertising? Tom Ryan Share: Recent university research finds that the decision to use dogs or cats in advertisements should depend on how the product links to the stereotypical temperaments and behaviors of each pet species. Dogs were found to increase an ad’s persuasiveness for products or services perceived as promotion-focused (e.g., stock investments, sports cars) while cats appealed better for those deemed more prevention-focused (e.g., mutual fund invest

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