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The Premium Mediocre Life of Maya Millennial — Ribbonfarm

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A few months ago, while dining at Veggie Grill (one of the new breed of Chipotle-class fast-casual restaurants), a phrase popped unbidden into my head: premium…

A few months ago, while dining at Veggie Grill (one of the new breed of Chipotle-class fast-casual restaurants), a phrase popped unbidden into my head: premium mediocre. The food, I opined to my wife, was premium mediocre. She instantly got what I meant, though she didn’t quite agree that Veggie Grill qualified. In the weeks that followed, premium mediocre turned into a term of art for us, and we gleefully went around labeling various things with the term, sometimes disagreeing, but mostly agreeing. And it wasn’t just us. When I tried the term on my Facebook wall, and on Twitter, again…

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