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Founders: #333 Red Bull's Billionaire Maniac Founder: Dietrich Mateschitz

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What I learned from reading The Red Bull Story by Wolfgang Fürweger and Red Bull's Billionaire Maniac by Duff McDonald. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Come and build in-person relationships at the Founders Only conference ---- (1:30) "In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures." (2:30) "It is a must to believe in one's product. If this were just a marketing gimmick, it would never work." (5:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot." (7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in

[00:00:00] Okay, so I want to jump right into this episode, but I have two very special announcements to make. I'll do so at the end, so make sure that you stick around to the end of this podcast. I'll give you a sneak peek now. One has to do with the first ever in-person Founders Conference that is happening in 60 days. I'll tell you why I'm doing it, what it is, and how you can attend after this incredible story of the Red Bull founder. I'll see you on the other side. Dietrich Matuschitz is one of the most successful entrepreneurs of our age, a man who single-handedly changed the landscape…

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