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Siri pioneer says AI push could help Apple’s digital assistant catch up

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Siri is getting perhaps its biggest makeover ever, courtesy of ChatGPT and other generative AI systems. Babak Hodjat, the inventor behind the NLP tech that paved the way for Siri, said it’s about time. Hodjat contends that Siri had fallen behind some of its rivals like Alexa but that Apple’s recent rollout of its big AI play has improved its position. Now the CTO of AI at IT and consulting firm Cognizant, Hodjat oversees a new San Francisco-based generative AI lab born out of the firm’s recent pledge to sink $1 billion in the budding technology. Hodjat said the lab aims to bridge the gap between academic research and practical enterprise use cases. These days, Hodjat can’t stop talking about multi-agent architecture—that is, constellations of task-specific AI models that can coordinate as part of a bigger network. While LLM agents are having a moment right now, the general idea is not new; Siri itself was born out of a multi-agent architecture system, and Hodjat has been doing work aro

Babak Hodjat By Patrick Kulp June 25, 2024 • 7 min read TOPICS: AI / AI Core Technology / LLMs Siri is getting perhaps its biggest makeover ever, courtesy of ChatGPT and other generative AI systems. Babak Hodjat, the inventor behind the NLP tech that paved the way for Siri, said it’s about time. Hodjat contends that Siri had fallen behind some of its rivals like Alexa but that Apple’s recent rollout of its big AI play has improved its position. Now the CTO of AI at IT and consulting firm Cognizant, Hodjat oversees a new San Francisco-based generative AI lab born out of the firm’s recent pledge

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