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Ambrook's Blueprint for Design-First Company Building

designerfounders.substack.com · 1,959 words · saved by 2 readers

Jeff Anders, co-founder and head of design at Ambrook, on bringing design fluency to agriculture and beyond—and why overlooked industries offer big opportunities for designer founders.

When it comes to product and brand, most early founders set the bar at “good enough.” This allows for speed and iteration as you figure out who you are and what you’ll build. Occasionally, we meet a team that sets a really high bar in one of those areas, believing that excellence there will be critical to their winning early on. And then, rarely, we meet a founding team that does it in both from day one. It’s a big bet but if you have conviction early, it can pay off. This is the story of one such company. Before starting Ambrook in 2020, Jeff Anders and his co-founders Mackenzie Burnett…

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