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Francesca Cortesi — My 5 Takeaways from The Mom Test

francescacortesi.com · 1,024 words · saved by 1 readers

If you’ve ever struggled with confirmation bias when validating ideas, this book is for you.

We’re getting better at talking to users, validating ideas, and taking an outside-in perspective. But if that’s the case, why do 70% of ideas still fail to turn into profitable products? Beyond challenges like time to value and organizational politics, one key reason is that the way we validate ideas is often biased, even when we have the best intentions. I’ve been guilty of this myself. Early in my PM career, I pushed hard for customer validation. I believed in talking to users, and I wanted to make sure we were solving real problems. But looking back, I realize the questions I asked…

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