Miniapps: Future of Social Networks — Seam Social
For the first time in a decade, consumer social is about to turn a new corner. I remember going to my first company hackathon as a Facebook intern, and discovering the secret Messenger soccer game (to unlock it, you had to send your friend an emoji soccer ball, ⚽️, and then long press it). For that hackathon, we remixed the game to create a rocket ship 🚀 Flappy-bird-like game, and it immediately became a hit in our intern groupchat. It never shipped to production to hit the light of day, but that joy of remixing a game stuck with me: it’s the dream of miniapps to create small experiences and then share them with your friends. While Messenger wasn’t about to open itself up to user created miniapps in my summer of 2016, the conditions are finally right to usher in the next era of social. The confluence of AI (making it easier to code) and crypto (making new monetization marketplace models possible) is breathing new life into a space that hasn’t seen a long-lasting social app since TikTo
For the first time in a decade, consumer social is about to turn a new corner. I remember going to my first company hackathon as a Facebook intern, and discovering the secret Messenger soccer game (to unlock it, you had to send your friend an emoji soccer ball, ⚽️, and then long press it). For that hackathon, we remixed the game to create a rocket ship 🚀 Flappy-bird-like game, and it immediately became a hit in our intern groupchat. It never shipped to production to hit the light of day, but that joy of remixing a game stuck with me: it’s the dream of miniapps to create small experiences and
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