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Strategy Letter III: Let Me Go Back! – Joel on Software

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CEO , News When you’re trying to get people to switch from a competitor to your product, you need to understand barriers to entry , and you need to understand them a lot better than you think, or people won’t switch and you’ll be waiting tables. In an earlier letter , I wrote about the difference between two kinds of companies: the Ben and Jerry’s kind of company which is trying to take over from established competition, versus the Amazon.com kind of company which is trying a “land grab” in a new field where there is no established competition. When I worked

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